Mission & Vision

About Tarsheed

Tarsheed is a comprehensive demand side management program for the Emirate of Abu Dhabi. It contributes to the aim of reducing Abu Dhabi's water and electricity consumption per capita by 20% by 2030.

The program was launched in 2017 by ADDC and AADC during Abu Dhabi Sustainability Week (ADSW) under the slogan: "It is time to re-think our consumption habits."


Tarsheed’s vision is to establish ADDC and AADC as trusted advisors to their customers. The aim is to help customers understand the impact of their electricity and water usage on the country and the environment, and enable them to make informed decisions regarding the efficient and sustainable use of these important resources.


As part of Tarsheed’s mission, the program interacts with all classes of customers, using various communications channels, in order to provide guidance on the efficient and effective use of electricity and water. This encourages customers to adopt measures that will result in more efficient use of these resources, and thereby achieve targeted levels of demand reduction.


Reduce consumption per Capita by 20% by 2030

Which Equates to:

  • The Annual Electric consumption of over 107,000 villas
  • The peak output of Barakah Nuclear Power Plant Unit #1
  • Enough water each year to fill 67,600 Olympic swimming pools
  • Reduced GHG emissions equal to taking over 808,000 cars off the road